Lesson 2: Margin Versus Popularity Trade-Offs

Lesson 3: Attachments and Add-Ons

Lesson 1: Item Roles and Menu Positioning

Lesson 4: Bundles and Default Choices

Foundations of Product Mix

The Deep Dive

Bonus

This course walks independent operators through the practical choices that shape a restaurant’s product mix — which items to keep, which to price as attachments, and which to bundle as defaults.

This course walks independent operators through the practical choices that shape a restaurant’s product mix — which items to keep, which to price as attachments, and which to bundle as defaults. You’ll get direct, usable frameworks for classifying item roles, weighing margin versus popularity, and designing attachments and bundles that move average checks without overcomplicating operations.

Each lesson focuses on a specific decision point: defining item roles, comparing margin and popularity trade-offs, structuring attachments and add-ons, and building bundles with smart defaults. The course balances customer-facing strategy with operational impact so you can test changes quickly and measure results.

By the end you’ll have clear decision rules and a repeatable mental model for menu choices, plus concrete examples you can adapt to your menu. Whether you’re launching a small menu or refining an existing one, this course gives the language and calculations needed to make fewer, better product decisions.

Choosing Your Product Mix

5 lessons

Foundations of Product Mix

Bonus