Lesson 3: Operational Feasibility And Throughput Alignment

Lesson 4: Menu Engineering And Layout Psychology

Lesson 2: Menu Item Costing And COGS Percentage

Lesson 1: Menu Strategy And Concept Coherence

Menu Strategy Foundations

The Deep Dive

Bonus

Build a menu that fits your concept and your kitchen. This course walks through the vocabulary and decision rules operators use to align item selection, portioning, and pricing with guest expectations

Build a menu that fits your concept and your kitchen. This course walks through the vocabulary and decision rules operators use to align item selection, portioning, and pricing with guest expectations and back-of-house reality.

You’ll learn to calculate and interpret menu item COGS, use those numbers as inputs to operational trade-offs, and apply basic menu engineering to prioritize items for price, placement, or retirement. Each lesson focuses on the practical knowledge operators need to evaluate options, not on checkout or vendor pitches.

Designed for new independent owners, the course ties strategy to concrete calculations and layout choices so you can make clear, defensible menu decisions that match concept, margins, and throughput.

How To Build A Great Menu

5 lessons

Menu Strategy Foundations

Bonus